Perform the planning, development, distribution, and organization of marketing content and assets to support the marketing strategy of the Uninterruptible Power Systems Division (UPSD). Essential Functions
Develop relevant content for target audiences to be leveraged across all division digital and printed marketing communications including division website, brochures, data sheets, social media posts, case studies, advertisements, trade media, press releases and sales tools.
Collaborate with subject matter experts and creative teams to capture and develop brand and product messaging, value proposition statements, and marketing assets including photography, video graphics, trade show displays, promotional items and presentations.
Aggregate supporting information and material for content development by conducting debriefings of product managers, customers, and other subject matter experts as well as compiling relevant market articles, reports and statistics. Prepare, approve, utilize, distribute and archive marketing content creative briefs that outline key elements of planned content,
Maintain content development and editorial calendar/schedule. Manage personal, team and marketing agency execution to timelines and budget assigning tasks as appropriate and required. Proofread, edit, and improve content drafted by marketing department colleagues.
Help plan, prioritize and implement new website updates.
Lead design and execution of printed marketing assets. Prepare print-ready files for printing service providers.
Bachelor's Degree in Business, Marketing, Communications, Engineering or related field with a minimum 2 years of experience in B2B sales and marketing of technical capital goods and related services, or equivalent education and experience.
Ability to read and understand technical drawings and material.
Advanced interpersonal, communication, and presentation skills required to communicate with internal and external customers.
Advanced analytical skills and problem-solving skills.
Ability to work in a team environment and to work on multiple projects simultaneously.
Advanced computer skills with emphasis on Umbraco (website content management), Adobe Creative Cloud (graphic design), SharePoint (intranet and extranet content management) and Microsoft Office software.
According to the US Bureau of Labor Statistics (BLS), overall employment of electrical and electronics engineers is projected to grow 3 percent from 2019 to 2029, about as fast as the average for all occupations. Employment growth is expected to be tempered by slow growth or decline in some industries, such as manufacturing and utilities.
According to BLS, The median annual wage for electrical engineers was $100,830, while the median annual wage for electronics engineers was $107,540 in May 2020.
While many jobs in Electronics may be related to engineer work, there are also common positions that are needed in order for an organization to run. Here are some types of Electronics occupations: