Content Writer
The Travel Corporation

Job Info

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Position Summary

Trafalgar, our flagship brand, is the world leader in group travel, offering incredible travel experiences across all seven continents, and are part of the industry leading Travel Corporation Family of Brands. Since our inception, we've been paving the way within the industry to offer the greatest travel experiences in travel that unlock the real soul of a destination like only we can. We're looking to the future and can't wait to share our stories about why we're the brand of choice for future travels. In addition to Trafalgar, our other three travel brands have their own tone of voice, identity, creative look and audience segments in which this role will need to copywrite for each.

The Trafalgar, Costsaver, Brendan Vacations, Contiki Vacations Content Writer will create content for the USA region and select The Travel Corporation projects, which include, but not limited to, printed materials, web banners, landing pages, social media, email campaigns, blog articles and PowerPoint presentations. The Content Writer will create assets for both digital and print for partner initiatives, brochure and campaign launches, paid media, sales team collateral requests, internal team collateral, etc. The Content Writer will advise on best practices for written communication and provide expertise regarding various mediums and work closely with the rest of the marketing team. They must also work with other departments like Operations, Sales and Groups to ensure they are conducting any necessary research to validate the content they are writing is accurate. We need someone who can take criticism with no ego and is willing to roll up their sleeves to get copy written while understanding that the overall tone of voice is following what has been defined by the local marketing or global teams.

Duties and Responsibilities

• Write clear marketing copy to promote our products/services in email, social, web, offline collateral, digital PDF's, etc. while using the distinct tone of voice for each brand
• Edit and proofread copy as needed
• Interpret copywriting briefs to understand project requirements
• Research industry-related topics (combining online sources, interviews and studies) and conduct interviews within cross-departments to gain and ensure accuracy of information
• Proofread and edit blog posts before publication
• Submit work to team for input and approval
• Collaborate with designers, PR and other professionals on large- and small-scale marketing projects (e.g. email campaigns and landing pages)
• Conduct simple keyword research and use SEO guidelines to increase web traffic when creating web content to help maximize copy's reach
• Create and promote content daily on social media for Brendan Vacations and at times for other three brands
• Identify customers' needs and gaps in our content and recommend new topics
• Ensure all-around consistency in written format
• Ensure that updated and approved messaging is communicated to team and incorporated across all collateral pieces
• Understand user experience and the interaction between user and website to ensure easy to comprehend content/messages
• Create powerful headlines for all aspects of marketing materials, including campaigns/promos
• Create subject lines and pre-headers for emails
• Update website content as needed
• Correct use of proper grammar and sentence structure
• Other duties as assigned

Qualifications

Employment Experience

• 2+ years' experience in copywriting, marketing or similar role
• Proven experience as a copywriter or related role
• Knowledge of online content strategy and creation
• Excellent writing, editing and proofreading skills
• Experience with SEO
• Strong research skills
• Creativity
• Collaborative spirit
• Proven experience as a copywriter or related role
• Proactive, detail-oriented and highly organized
• Able to multi-task and effectively manage several projects at once

Technical Skills

• Proficiency in Microsoft Office applications (Word, Excel, Outlook, PowerPoint) required. . Internet proficiency required. Grammar, spelling, sentence structure proficiency a must.

Communication Skills

• Excellent written and verbal communication skills required. Ability to interact with all levels of staff required.
  

Vision Requirements

• Vision correctable to 20/20 with reasonable accommodation required. Ability to look at a computer monitor for long periods of time with reasonable accommodation required.

The Travel Corporation is an equal opportunity employer and does not discriminate against race, color, creed, sex, gender, religion, marital status, age, national origin, sexual orientation, or any other consideration made unlawful by federal, state or local laws or ordinances.

The Travel Corporation will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Initiative for Hiring (Ban the Box) Ordinance.

To all recruitment agencies: We do not accept unsolicited agency resumes and are not responsible for any fees related to unsolicited resumes.

This job has expired.