Digital Analytics Analyst
Hanes Brands

Job Info

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Overview

The Digital Analytics Analyst works collaboratively with the HBI owned eCommerce business to analyze and deliver website & product sales reporting. The role will deliver data driven support for decision making in order to capitalize on consumer traffic and drive sales and profit goals for the HBI-owned Website Direct to Consumer businesses. The candidate will develop and deliver robust reporting and actionable insight to marketing, merchandising, and senior leadership teams. The position supports all aspects of e-commerce analytics and insights from technical implementation and ownership of tools through daily reporting and onsite/offsite insight generation. Takes ownership of e-commerce analytical projects.

Responsibilities

With a high degree of proactivity, works independently at an experienced level on assigned e-commerce analytical projects. Depending on the respective assignment, those duties include the following:

• Track key top line and channel metrics through dashboards and reports, flagging potential issues or trends.
• Apply funnel-based approach to analysis along with other best practices that provides value adding insights.
• Demonstrate and promote analytical rigor in reporting output and meetings.
• Execute ad hoc analysis in support of the web team and internal projects.
• Develop and maintain an understanding of existing analytics implementation and data collection strategy.
• Assist in site tagging, campaign tracking, online site enhancements, marketing capabilities and other business tracking needs.
• Pull and aggregate data from multiple sources to provide additional details and visibility.
• Partner with team members and develop a good understanding of business needs; apply analytics to help drive decision making.
• Other e-commerce related projects and assigned duties as directed by supervision.
• Drives collaborative teamwork within internal and cross functional acumens; identifying new opportunities to build and enhance relationships with customers to improve sales and profits.

Qualifications

• Four-year college degree, with major in quantitative or IT field (statistics, computer science, economics, other business) required.
• 1-3 years of experience with e-commerce, digital merchandising and/or Omni-Channel analytics required.
• A high level of proficiency with all pertinent PC software is required; Google Analytics, fluent in Excel, Word, Power Point and current Internet browsing software.
• Strong oral and written communication skills are required, both for internal presentations and clearly written documentation.
• Strong analytical and financial skills are required for high level accurate analysis and reporting of results.
• Strong ability to apply critical thinking, analyze data, develop meaningful action plans, and clearly communicate to management team required.

To qualify, applicants must be legally authorized to work in the United States and should not require now, or in the future, sponsorship for employment visa status

EOE/AA: Minorities/Females/Veterans/Disabled

Only applicants requiring reasonable accommodation for any part of the application and hiring process should contact us directly:

Telephone: 877.999.5553

Email: HBI_TA@hanes.com

This job has expired.