Digital Sales Manager
Cumulus Media

Job Info

---

Job Description

Cumulus- Green Bay is searching for a Digital Sales Manager that has an accomplished record of delivering client solutions coupled with successful sales experience in a related digital or broadcast field. The role of the Digital Sales Manager is to maximize revenue opportunities by assisting in the sales of complementary digital products under the Cumulus C-Suite umbrella as well as the market's/stations' own assets (email, website, app, streaming, podcasts, video and social). This individual will integrate digital products and services into our robust radio asset offerings and identify innovative ways to meet the marketing needs of new and existing clients. This is a leadership position and will be responsible for collaboratively working with the cluster's overall sales leadership coaching fellow sales team members on selling our suite of digital products. As the Digital Sales Manager you would craft the best solutions for your colleagues and clients using Cumulus Media's large suite of digital products (C-Suite). C-Suite solutions include a wide breadth of industry leading digital tactics like People Based Marketing (Digital DNA), Local Lookback, OTT/CTV, PPC/SEM, SEO, Social Platforms, programmatic audio, video and display, website creation, email marketing and more.

Who We Are

A leader in the radio broadcasting industry, Cumulus Media ( [ Link Removed ] ) combines high-quality local programming with iconic, nationally syndicated media, sports and entertainment brands to deliver premium content choices to the 245 million people reached each week through its approximately 447 owned-and-operated stations broadcasting in 90 US media markets (including eight of the top 10), more than 8,000 broadcast radio stations affiliated with its Westwood One network and numerous digital channels.

Locally, we operate 10 radio stations in Northeast Wisconsin. In Appleton, Cumulus Media operates5 brands serving Northeast Wisconsin which include WVBO FM 103.9 Classic Hits, WPKR FM 99.5 Country, WWWX FM 96.9 Alternative; WNAM AM 1280 Music of Your Life & WOSH AM 1490 News-Talk. In Green Bay, Cumulus Media operates5 brands serving Northeast Wisconsin which include WDUZ FM 107.5 The Fan Sports, WOGB FM 103.1 Classic Hits, WKRU FM 106.7 Big Dog; WQLH FM 98.5 Adult Contemporary & WDUZ AM 1400 Sports.

We strive to hire passionate, resourceful, problem solvers who have the ability to drive our evolving, diverse culture to its fullest potential.

Key Responsibilities:

• Resident expert in all digital products offered by Cumulus including app products in the C-Suite as well as display and mobile ad positions, pre-roll video, social media, podcasting and in-stream audio ads
• Act as primary liaison with all market selected third-party vendors (e.g. email and ad targeting vendors) for sending and fulfilling orders, RFP's
• Train and coach AE's on digital advertising tactics and products - as well as work with vendors to fulfill client needs
• Collaborate with sales leadership to develop and execute digital packages and solutions
• Measure, grow and exceed digital sales and market share goals
• Assist in the preparation, creation and execution of compelling presentations to clients alongside of the market's AEs
• Strategize on and execute multi-market digital campaigns as directed by their sales leadership
• Analyze and provide necessary sales reports, market analysis and identify growth opportunities for digital assets

Core Competencies:

• Ability to develop, demonstrate and train people in digital products and sales strategies
• Demonstrate knowledge of selling digital products and applications, including: SEO/SEM, social platforms, targeted display& emails, targeted video platforms (including OTT/CTV), websites and how they work in tandem with radio assets
• Highly organized with ability to support multiple ad buys at the same time
• Skilled in oral/written communications with the ability to articulate ideas and guidance concisely and professionally
• Comfortable presenting to a diversified array of prospects/clients
• Creative thinker and problem solver

Job Requirements
FOCUS:

• Resident expert in all digital products offered by Cumulus including C-MAIL C-TARGET and C-SERVICES as well as display and mobile ad positions, pre-roll video, social media, podcasting and in-stream ads
• Act as primary liaison with all market selected third-party vendors (e.g. email and ad targeting vendors) for sending and fulfilling orders, RFP's
• Train and coach AE's on digital advertising tactics and products - as well as work with vendors to fulfill client needs
• Collaborate with sales leadership to develop and execute digital packages and solutions
• Measure, grow and exceed digital sales and market share goals
• Assist In the preparation, creation and execution of compelling presentations to clients
• Analyze and provide necessary sales reports, market analysis and identify growth opportunities for digital assets

Minimum Requirements

• Bachelor's Degree in Radio and Broadcasting, Communications, Journalism. English or closely related field and (2) years of related experience or an equivalent combination of at least ( 4) years combined relevant training and experience.
• All new hires must be fully vaccinated for COVID-19 by date of hire, subject to legally-mandated accommodations

What we offer:

• Competitive pay
• Collaborative and creative work environment
• Inspired leadership and support
• Professional growth opportunities
• Recognition and reward for outstanding performance
• Medical, Dental & Vision Insurance coverage
• 401K
• Paid Vacation & Holidays

For immediate consideration, please visit [ Link Removed ]

For more information about CUMULUS MEDIA, visit our website at: [ Link Removed ]

CUMULUS MEDIA is proud to be an Equal Opportunity Employer (EOE).

This job has expired.