Director, Demand Generation

Kansas City, Missouri

Posted in Consultancy
25 days ago

Job Info

Job Description
With over 100 offices and nearly 5,000 associates throughout the U.S. CBIZ (NYSE: CBZ) delivers top-level financial and employee business services to organizations of all sizes, as well as individual clients, by providing national-caliber expertise combined with highly personalized service delivered at the local level.

CBIZ has been honored to be the recipient of several national recognitions:

  • 2020 Best Workplaces in Consulting & Professional Services by Great Place to Work®
  • 2020Workplace Excellence Seal of Approval by the Alliance for Workplace Excellence
  • Top 101 2020 Best and Brightest Companies to Work For in the Nation
  • 2020 Healthiest 100 Workplace in America
  • 2021 Top Workplaces USA
Want to be part of a B2B marketing team that has rock-solid sales & marketing alignment, full-funnel ownership, end-to-end attribution reporting, top-down leadership support, and a peer group of super sharp professionals? If yes, read on.

The Director of Demand Generation owns and influences all inbound and outbound marketing strategies across the entire organization. Managing a team of demand generation focused marketers, the director's goals are hyper-focused on driving top-line revenue with digital marketing strategies that enable sales teams to sell more.

Essential Functions and Primary Duties
(% indicates allocation of focus):

Inbound Lead Generation (33.3%)

• Take existing organic inbound strategies to the next level across web forms, webinars and landing pages as well as chart new territory with additional channels.

• Utilize six-figure budget to optimize existing paid inbound strategies and set-up new channels for future success.

• Ensure end-to-end reporting and rock-solid sales enablement is intact and improving across all efforts.

Outbound Buyer Journey Optimization (33.3%)

• Guide service-specific outbound marketing strategies across email, direct mail, surveys and more.

• Collaborate with partners to optimize org-wide email nurturing and newsletter strategies to drive optimal buyer journeys.

• Ensure end-to-end reporting and rock-solid sales enablement is intact and improving across all efforts.

Manager & Adviser (33.3%)

• Manage, support and grow a team of demand generation marketers who lead their respective service lines in inbound and outbound marketing strategies.

• Counsel and scale knowledge to other marketing teams who are also driving demand generation for their units.

• Through influence, guide all marketers utilizing Pardot with consistent enhancements to the platform and the strategies it helps drive.

Preferred Requirements:

• Graduate or specialty degree

• 4+ years of experience driving successful strategies with Marketing Automation (Pardot, Hubspot, etc) and CRM (Salesforce, Hubspot, Adobe, etc.)

• 4+ years of experience succeeding in a B2B company

• Desire to win, succeed and outperform the competition.

• Ability to be intellectually creative, strong in process execution and data-driven.

• Demonstrated experience aligning marketing strategies with sales leadership to drives success.

• Proven ability to drive internal communication that produces change in a sales organization.

• Successful examples of creating a new process or onboarding a new platform and then scaling it across marketing teams.

Minimum Requirements:

• Bachelor's degree

• 8 years of experience

• 6 years of supervisory experience

• Ability to manage deadlines, work on multiple assignments and prioritize each assignment as necessary

• Proficient use of applicable technology

• Demonstrated ability to communicate verbally and in writing throughout all levels of organization, both internally and externally

More Consultancy jobs

Boca Raton, Florida
Posted about 1 hour ago

Casper, Wyoming
Posted about 1 hour ago

Cleveland, Ohio
Posted about 1 hour ago
View Consultancy jobs »

Job Alerts

Provide an email, zip code for jobs, and/or job category to subscribe to job alerts. Learn more now.

*By subscribing, you agree to our Terms and Privacy Policy.

Share this job with the community

Click a community link below, and then social share the Director, Demand Generation job.

African American Job Search Logo
Asian Job Search Logo
Disabled Job Seekers Logo
Hispanic Job Exchange Logo
LGBT Job Search Logo
Seniors to Work Logo
US Diversity Job Search Logo
Veteran Job Center Logo