Director, Digital Marketing
ModernaTX, Inc.

Job Info

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The Role

Moderna is seeking a Director, Digital Marketing, to develop and execute digital-first, and fully integrated multichannel customer engagement campaigns to optimize awareness, trial and use of Moderna's vaccines by leveraging customer segmentation, insights and channel affinity in the US. This role will oversee the full product life cycle from pre-launch activities to on-going post-launch marketing while providing measurement and optimization at each stage.

This position will sit in Moderna's Princeton, NJ office.

Here's What You'll Do

• Lead a digital-first mindset for customer engagement, including strategy and execution, for an effective and efficient promotion across HCP and consumer channels in the US
  
• Ensure continuity of systems and tools, working collectively with colleagues in Digital and Operations for one integrated customer view
  
• Translate multichannel strategies into tactical plans including all possible touchpoints with consumers (i.e. CRM driven, websites, email, social, print, etc.)
  
• Develop and support the "content factory" which will enable multi-channel engagement across all channels.
  
• Partner with global marketing, sales leadership, market access, and external agencies/partners, creating positive partnerships that ensure alignment of business needs and objectives
  
• Develop KPIs for brand & campaign objectives and collaborate with the commercial operations and systems teams on optimization recommendations
  
• Maintain and monitor all aspects of multi-channel plans, including establishing objectives and strategies, developing recommendations, tracking expenditures to ensure budget compliance, negotiation/buying, implementation and optimization
  
• Collaborate with legal, medical, regulatory, IT and other business units to ensure the adequate management of contents and tools, respecting internal and external codes of conduct in which regards information sharing
  

Here's What You'll Need (Minimum Qualifications)

• 10+ years of experience of marketing experience required
  
• Deep digital and multichannel content development, campaign management, and deep social media use
  
• Bachelor's degree required
  
• Must have a track record of digital and CRM experience - inclusive of using various channels to drive acquisition, conversion, adherence/loyalty, both in and out of our industry
  
• Extensive experience leveraging data and insights to inform strategies and optimize plans
  

Here's What You'll Bring to the Table (Preferred Qualifications)

• MBA or advanced degree in science or healthcare preferred
  
• Strong interpersonal skills and ability to navigate complex organization and foster alignment between stakeholders
  
• Superior organizational skills including strong attention to detail and accuracy, the ability to prioritize and organize multiple projects, meet deadlines, problem-solve, analytical abilities and multi-task
  
• Proactivity skills with ability to effectively plan for, develop and manage future state departmental needs and key processes based on business needs
  
• Strong communication skills - both verbal and written
  
• Works with a sense of urgency, efficiency, and attention to detail
  
• Demonstrated program ownership and consistent delivery on commitments
  
• Ability to work cross-functionally and with all levels of the organization
  
• Solid management skills with ability to provide clear guidance, direction and feedback
  
• Ability to develop multichannel marketing strategies in support of business goals and to drive impact on the business
  
• A desire to make an impact as part of a high-growth, transformational company that is Bold, Relentless, Curious, and Collaborative
  

Moderna is pleased to provide you and your family with a comprehensive and innovative suite of benefits, including:

• Highly competitive and inclusive medical, dental and vision coverage options
• Flexible Spending Accounts for medical expenses and dependent care expenses
• Lifestyle Spending Account funds to help you engage in personal enrichment and self-care activities
• Family care benefits, including subsidized back-up care options and on-demand tutoring
• Free premium access to fitness, nutrition, and mindfulness classes
• Exclusive preferred pricing on Peloton fitness equipment
• Adoption and family-planning benefits
• Dedicated care coordination support for our LGBTQ+ community
• Generous paid time off, including:
  • Vacation, sick time and holidays
  • Volunteer time to participate within your community
  • Discretionary year-end shutdown
  • Paid sabbatical after 5 years; every 3 years thereafter
• Generous Paid Leave offerings, including 18 weeks of 100% paid parental leave for all new parents
• 401k match and Financial Planning tools
• Moderna-paid Life, LTD and STD insurance coverages, as well as voluntary benefit options
• Complimentary concierge service including home services research, travel booking, and entertainment requests
• Free parking or subsidized commuter passes
• Location-specific perks and extras!

Candidates should be aware that Moderna currently maintains a policy requiring all US-based employees to be fully vaccinated against COVID-19 and receive a booster shot once eligible. Newly hired employees must be vaccinated and boosted prior to their employment start date. Moderna is an equal opportunity employer and will provide a reasonable accommodation to those unable to be vaccinated or receive a booster where it is not an undue hardship to the company to do so as provided under federal, state, and local law.

About Moderna

In over 10 years since its inception, Moderna has transformed from a research-stage company advancing programs in the field of messenger RNA (mRNA), to an enterprise with a diverse clinical portfolio of vaccines and therapeutics across seven modalities, a broad intellectual property portfolio in areas including mRNA and lipid nanoparticle formulation, and an integrated manufacturing plant that allows for rapid clinical and commercial production at scale. Moderna maintains alliances with a broad range of domestic and overseas government and commercial collaborators, which has allowed for the pursuit of both groundbreaking science and rapid scaling of manufacturing. Most recently, Moderna's capabilities have come together to allow the authorized use and approval of one of the earliest and most effective vaccines against the COVID-19 pandemic.

Moderna's mRNA platform builds on continuous advances in basic and applied mRNA science, delivery technology and manufacturing, and has allowed the development of therapeutics and vaccines for infectious diseases, immuno-oncology, rare diseases, cardiovascular diseases and autoimmune diseases. Moderna has been named a top biopharmaceutical employer by Science for the past seven years. To learn more, visit www.modernatx.com.

Moderna is a smoke-free, alcohol-free and drug-free work environment.

Moderna is committed to equal employment opportunity and non-discrimination for all employees and qualified applicants without regard to a person's race, color, gender, age, religion, national origin, ancestry, disability, veteran status, genetic information, sexual orientation or any characteristic protected under applicable law. Moderna will make reasonable accommodations for qualified individuals with known disabilities, in accordance with applicable law.
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