Director of Digital Marketing
Wrike

Job Info

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Job Description

We believe work is not a place, but rather a thing you do. Our technology revolves around this core philosophy. We are relentlessly committed to helping people work and play from anywhere, on any device. Innovation, creativity and a passion for ever-improving performance drive our company and our people forward. We empower the original mobile device: YOU!

What we're looking for:

You are a seasoned Digital Marketing professional with experience driving the strategy and execution of customer acquisition through marketing channels. You are comfortable leading and mentoring a global team of digital marketers. You are a team player with the eagerness to build strong relationships across the various teams internally. You also have a customer-oriented mindset and are committed to driving sales success.

Position Overview

As the Director of Digital Marketing, you will support the Wrike product by collaborating closely with the various Sales teams worldwide on a weekly basis, to deliver the agreed-upon high-quality leads needed to drive revenue, along with ensuring the Digital marketing function adds value and helps support all areas of the business.

Role Responsibilities

• Drive the digital marketing strategy for all segments of our business
  
• Build the strategy and deliver to annual digital marketing goals including high-quality leads by cluster, organic leads, cost per lead, and more
  
• Experience with high-velocity SaaS trial business and building strategy for trial activation
  
• Drive customer acquisition across a mix of digital marketing channels, including paid search, SEO, display, paid social, native, sponsored content, programmatic media, RTB and 3rd party publishers, OTT, etc.
  
• Improve digital efficiency by driving down the cost of leads, optimizing the mix of paid and organic, and improving conversion rates across the funnel
  
• Build the strategy to drive scale while maintaining efficiency by launching new channels to augment saturating channels, optimizing the channel mix, targeting high-value audiences, and iterating constantly to find creative ways to stay ahead of the competition
  
• Optimize our inbound funnel scoring, routing, and conversion of leads and pipeline
  
• Own and manage the digital acquisition budget
  
• Lead daily, weekly, quarterly reporting on customer acquisition activities, including building a set of tools and reports for automated reporting
  
• Manage, mentor, and coach a team of global digital marketers
  

Basic Qualifications

• 7+ years of digital marketing experience across paid and organic channels
  
• 3+ years of management experience leading customer acquisition teams
  
• Bachelor's degree
  

Preferred Qualifications

• Seasoned approach to scaling and budgets with a history of managing $30M or larger digital marketing budgets
  
• Fundamental understanding of attribution models
  
• Excellent communication skills and ability to present to executive audiences
  
• Experience generating high quality leads for the sales team at low cost through rigorous experimentation and optimization
  
• Fundamental understanding of classic marketing principles and enterprise economics
  
• Strong statistical knowledge and basic understanding of ML/AI models
  
• Ability to automate large scale acquisition campaigns in bulk
  
• Exceptional analytical skills and the ability to be in the details and work with data in a highly efficient way, including working with scripts and spreadsheet tools
  
• Hands-on and deep organic, paid, and display channel expertise
  

#wrikejob

What you're looking for:

Our technology is built on the idea that everyone should be able to work from anywhere, at any time, and on any device. It's a simple philosophy that guides everything we do - including how we work. If you're driven, passionate and curious, we invite you to make a difference with a brand you can believe in. We want employees to do what they do best, every day.

Be bold. Take risks. Imagine a better way to work. If we just described you, then we really need to talk.

Functional Area:

Digital Marketing

About us:

Citrix is a cloud company that enables mobile workstyles. We create a continuum between work and life by allowing people to work whenever, wherever, and however they choose. Flexibility and collaboration is what we're all about. The Perks: We offer competitive compensation and a comprehensive benefits package. You'll enjoy our workstyle within an incredible culture. We'll give you all the tools you need to succeed so you can grow and develop with us.

Citrix Systems, Inc. is firmly committed to Equal Employment Opportunity (EEO) and to compliance with all federal, state and local laws that prohibit employment discrimination on the basis of age, race, color, gender, sexual orientation, gender identity, ethnicity, national origin, citizenship, religion, genetic carrier status, disability, pregnancy, childbirth or related medical conditions, marital status, protected veteran status and other protected classifications.

Citrix uses applicant information consistent with the Citrix Recruitment Policy Notice at https://www.citrix.com/about/legal/privacy/citrix-recruitment-privacy-notice.html

Citrix welcomes and encourages applications from people with disabilities. Reasonable accommodations are available on request for candidates taking part in all aspects of the selection process. If you are an individual with a disability and require a reasonable accommodation to complete any part of the job application process, please contact us at (877) 924-8749 or email us atASKHR@citrix.comfor assistance.

If this is an evergreen requisition, by applying you are giving Citrix consent to be considered for future openings of other roles of similar qualifications.

This job has expired.