Email Marketing Specialist
Massachusetts General Hospital(MGH)

Job Info

The Email Marketing Specialist is an integral member of the marketing automation program within the Mass General Hospital Development Office. They are responsible for all phases of production to support the hospital's direct marketing program, including setting up programs in Marketo, managing landing pages and creating donation forms in WordPress, managing ad campaigns in Facebook Ads and Google AdWords, and completing related production and quality assurance tasks.

Reporting to the Senior Director of Development, Marketing Technology, the Email Marketing Specialist translates requirements, content and direction from strategy documents into on-time and error-free email and digital marketing/advertising programs. They are also responsible for identifying new customer needs for technologies, templates and tactics, developing and implementing solutions, and facilitating frequent client-facing meetings.

The ideal candidate will have experience with marketing automation, web publishing, email marketing, digital advertising and social media tools, and will possess a high level of creativity, initiative and energy. They will be an exceptional individual contributor and a team player, with a strong sense of professional ethics, and the ability to work effectively in a large, complex, dynamic, and sophisticated organization.

Diversity and inclusion are priorities for our office and the hospital. We strongly believe that encouraging a broad range of opinions, ideas and perspectives drives creativity, innovation and excellence. In the Development Office, we are committed to advancing equity by building a team with diverse identities and experiences.

Due to COVID-19 workplace safety guidelines, our team members are presently working remotely, with some exceptions. Until a return to our on-site office setting is approved by hospital leadership, interviews will be conducted virtually. We remain flexible and are prepared to discuss your needs during this time.

Click here to learn more about our team and what it's like to work with us.

Primary Responsibilities

  • Create marketing automation programs using Marketo, coding in Velocity and HTML
  • Create landing pages in WordPress, coding in HTML
  • Create ad campaigns in Facebook Ads, Google AdWords and other online ad networks
  • Create plans to track attribution across all channels
  • Manage and produce reporting and data exports from Marketo and collaborate with the MGH Fund and Information Management teams on reporting and analytics; make strategic recommendations based on performance results
  • Produce web content in WordPress
  • Create online donation and other forms in the CMS and WordPress
  • Work with the department's template library to produce email marketing campaigns
  • Ensure that all marketing materials comply with all brand and style guidelines, serve as a final check on all web and email content; ensure technical accuracy of web and other digital content; perform W3C validation and cross-browser testing
  • Ensure that all images are properly formatted and optimized for the web
  • Troubleshoot technical issues with the MGH Fund website and perform daily quality assurance checks to ensure a consistent user experience for donors, prospects and other website visitors; perform regression testing and unit testing on all new web projects
  • Customize email templates and extend templates as needed; identify new template needs and articulate requirements to technical leads and the Marketing Automation Manager and Senior Director of Marketing Technology
  • Respond to new project requests and evaluate the appropriate solution needed
  • Identify changes to project deadlines and help manage expectations of users in the Development Office
  • Work with members of the MGH Fund and Information Management Teams to develop email marketing lists and ensure unsubscribe requests and other list maintenance is reflected in the Department's CRM, Raiser's Edge, develop criteria for list selects
  • Manage redirects for the MGH Fund's web site and configure them using Regular Expression in the web site CMS
  • Stay abreast of latest trends and emerging best practices and provide instruction and mentorship to staff
  • Participate in weekly planning calls and other meetings as appropriate and work with members of the MGH Fund, Integrated Marketing and Communications, Information Management Team and direct marketing agency to ensure timely completion of projects and accurate deadline management
  • Prepare and regularly update progress reports
  • Contribute to maintaining positive office morale, even in the face of high work volume and challenging periods
  • Take on other office-wide duties at the request of Development leadership
  • Adhere to the mission, credo, and standards of behavior of Mass General Hospital


This position requires 2-4 years related technical and digital marketing experience and a Bachelor's degree.

The ideal candidate will also possess the following skills, abilities and attitudes:
  • Experience with marketing automation, direct marketing, web publishing, email marketing, online advertising and social media tools
  • Experience with creating Marketing automation tools, especially in Marketo
  • Experience with content management systems and ecommerce platforms, especially WordPress
  • Experience with ecommerce and web forms, especially Gravity Forms
  • Experience with cross-browser and cross platforms testing
  • Experience managing digital advertising campaigns
  • Experience with digital attribution and source tracking
  • Proficient with HTML/CSS and well versed in modern web site publishing practices using a CMS, comfortable hand coding
  • Knowledge of Google Analytics
  • Knowledge of writing regular expressions and coding RegEx
  • In-depth knowledge of interactive marketing technologies, strategies and innovations
  • Experience managing multiple web technologies and applications
  • Experience with email marketing tactics and managing email marketing campaigns
  • Experience with search engine optimization and search engine marketing practices
  • Strong writing and interpersonal skills
  • Persuasive verbal communication skills
  • Excellent customer service skills
  • Strong technical skills
  • Strong attention to detail
  • Experience with customer support processes
  • Excellent project management abilities
  • Well-organized and the ability to multi-task
  • Ability to set priorities and achieve established goals

About Us

Massachusetts General Hospital is one of the world's top academic medical centers. It is the third oldest general hospital in the United States and the original and largest teaching hospital of Harvard Medical School, where nearly all our staff physicians serve on the faculty.

In 1811, Mass General was founded to serve its neighbors and those in need, a commitment that is just as strong today as it was two centuries ago; the only difference is what it means to be a "neighbor." Our community today extends far beyond Boston's borders. And as we strive to make a difference today in the health of our communities near and far, we prepare for the future by educating the next generation of clinicians and scientists.

Mass General is consistently named as a top hospital by U.S. News & World Report, and the "Best Hospitals to Work For" by jobseekers and employees on best employer awards come from the Boston Globe, Glassdoor and Women's Choice.

The Development Office

The Development Office is a vibrant and collaborative team focused on advancing the hospital's mission of health care excellence. We are committed to expanding the philanthropy that makes this mission possible.

We offer a competitive package including generous health care and retirement plans, positions in a variety of program areas and a flexible work environment. We also provide an array of professional growth and development opportunities.

The Campaign for Mass General

This is a pivotal moment in medicine and Mass General is poised to lead the way. That's why we launched The Campaign for Mass General, a bold fundraising campaign with a working goal of $3 billion. Through this ambitious effort, we seek to align our institutional goals in patient care, research, education, and community health with the philanthropic interests of our donors and prospects.

How to apply

All applicants must apply online via Applications must include a current resume and a cover letter detailing applicable experience and accomplishments.

EEO Statement
Mass General is committed to diversity among its employees and encourages qualified candidates from all backgrounds to apply.

By embracing diverse skills, perspectives and ideas, we choose to lead. Applications from protected groups such as veterans and individuals with disabilities are strongly encouraged to apply.

More Health and Safety jobs

Wellstar Health Systems
Douglasville, Georgia
Posted 27 minutes ago

Wellstar Health Systems
Marietta, Georgia
Posted 27 minutes ago

Wellstar Health Systems
Marietta, Georgia
Posted 27 minutes ago

Job Alerts

Provide an email, zip code for jobs, and/or job category to subscribe to job alerts. Learn more now.

*By subscribing, you agree to our Terms and Privacy Policy.

Share this job with the community

Click a community link below, and then social share the Email Marketing Specialist job.

African American Job Search Logo
Asian Job Search Logo
Disabled Job Seekers Logo
Hispanic Job Exchange Logo
LGBT Job Search Logo
Seniors to Work Logo
US Diversity Job Search Logo
Veteran Job Center Logo