Global Product Manager - Test &Measurement
TSI Incorporated

Job Info

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JOB SUMMARY

The Global Product Manager - T & M is responsible for both upstream and downstream activities that include providing strategic input to the product roadmap, executing on projects defined in the road map, and participating as a key member on new product and platform extension teams for defined projects. The position is responsible for identifying business opportunities, conducting Voice of Customer (VOC), developing value propositions, and associated business and technical product requirements, leading New Product Development and platform extension efforts, launching products and Go-To-Market (GTM) strategy and execution.

Meet annually established financial and strategic objectives. Work closely with Product Development, Business Development, Sales, and Marketing Communications in the definition and execution of planned initiatives designed to optimize growth and profitability of TSI's T & M portfolio.

ESSENTIAL JOB FUNCTIONS

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Define, implement and maintain the overall product marketing strategy for assigned projects (product, price, promotion, and channel). Develop and provide input into Product line Roadmaps creations.

Analyze market drivers, technology developments, intellectual property landscape, regulatory drivers, and competitor posturing of assigned projects. Recommend new product development strategy and project priorities based on findings.

Develop business cases for identified opportunities including revenue potential, market risks and uncertainties, and collaborate with engineering and sales to develop ROI estimates for recommended product/service proposals.

Lead and/or participate in cross-functional innovation teams to analyze markets and develop new product and service strategies. Encourage free thinking and collaboration amongst team, but make sure that they remain focused on the business objective you have provided.

Evaluate adjacent and new market segments for assigned value stream(s). Develop market segment revenue potential. Identify and propose market-based solutions offering growth potential.

Conduct and coordinate market research, competitive assessments, and Voice of Customer research.

Partner with Business Development team to define strategic product/technology gaps. Identify potential partners and acquisitions to fill identified gaps. Engage in M & A conversations as needed.

Work closely with Product Development teams, providing customer needs (critical customer requirements) input. Along with Program Manager and Systems Engineer, provide leadership to the Product Development team and collaborate on cost/benefit analysis and solution feature set. Be an active team member, professionally completing assigned NPD process documentation.

Recommend GTM actions to meet/exceed plan. Engage with team of product managers, application engineers and product specialists to drive GTM actions.

Lead product launch plans and pricing models. Product launch plans includes value propositions, messaging development, training needs, and sales collateral tools. Define, implement and maintain overall product marketing for projects, driving annual go-to-market initiatives designed to optimize growth and profitability of TSI's products.

Collaborate with Marketing Communication and Product Marketing Specialist team members, on the development of multi-media marketing programs to support lead generation and advance prospects to sales. Contribute to training of sales, including direct sales and channel partners.

Manage a general collaboration portal that collects and analyzes key data for making product decisions. Data will include lost sales analysis, product enhancement requests, market research data, customer complaints and satisfaction ratings, novel end user applications, unmet customer needs, and pertinent technology developments.

Assess existing business processes and identify opportunities to increase efficiencies.

Manage price determination for associated new product development programs. Manage price review program for assigned projects, including conducting benchmarking activities. Recommend price levels. Implement updated pricing.

Analyze financial performance of released products. Make ROI-based decisions on continuation engineering activities and margin improvement opportunities.

Provide demand forecasts and market intelligence to Operations to optimize balance between customer service levels, working capital, and capacity utilization.

Travel as required by business to support activities such as VOC efforts, customer and channel partner engagement, training, new product launches, and visiting potential business partners.

QUALIFICATIONS

Education

Bachelor's degree in Marketing, Business or Engineering/Science required. MBA is desired.

Experience

• 5+ years progressive Product Management required.
  
• B2B experience is highly desirable
  
• International Business, Instrumentation and/or Operational (Manufacturing, Technical Support, Engineering) experience preferred
  

KNOWLEDGE

• Strategic and collaborative leadership skills
  
• Ability to prioritize and drive for results
  
• Solid understanding of the complexities of the global marketplace
  
• Excellent verbal/written communication and interpersonal skills
  
• Effective and influential presentation skills
  
• Strategic Market Plans, including clearly defined Product Roadmap for the product line.
  
• Test and Measurement portfolio experience is highly preferred.
  
• Voice of Customer methodology, Strategic Marketing framework, Pricing tools and techniques.
  
• P&L Management experience
  

All offers of employment in the U.S., where legally permitted, are contingent on the candidate showing proof of being fully vaccinated against COVID-19 19 (currently one dose of the Johnson & Johnson vaccine or two doses of the Pfizer or Moderna vaccine + 14 days) to pass the pre-employment requirements. Individuals with medical issues or sincerely held religious beliefs or practices that prevent them from getting the vaccine may request an exemption / reasonable accommodation from the vaccine requirement.

Legal authorization to work in the United States without the need for sponsorship. We require proof of eligibility to work in the United States.

EOE/M/W/Vet/Disability

TSI provides trusted measurement, application guidance, and data analytics solutions that enable our global customers to make informed decisions. We are creating a better world by helping protect people, products and the environment, as well as by optimizing research and industrial processes.

Nearest Major Market: Minneapolis
Job Segment: Engineer, Law, Business Development, Product Development, Marketing, Engineering, Legal, Sales, Research

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