Integrated and Digital Marketing Experience Lead
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Job Info

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Job Description Summary

• As an Integrated and Digital Marketing Experience Lead within the Safety & Industrial Business Group you will have the opportunity to tap into your curiosity and collaborate with some of the most innovative and diverse people around the world. Here, you will make an impact by:
• Lead marketing planning execution including integrated campaigns and new product commercialization through sales, channel (distribution) and end-users
• Partner with Global to lead Area (US & Canada) strategy, planning and execution of integrated marketing (e.g. Experience Design, Search, Social, Paid Media, User Experience, Content and Experiential Marketing) for online and offline programs that drive impactful business results
• Develop plan and manage prioritization for demand generation campaigns in Eloqua and SFDC to maximize lead acquisition and always on nurturing process
• Own and drive leads generation campaigns that drive leads, MQL’s, SQL’s and opportunities. Manage and monitor the flow of leads from marketing to sales.
• Responsible for providing modern marketing expertise and thought leadership aligned to business objectives and growth initiatives
• Effectively communicate and sell new ideas, programs, and best practices to cross-functional business partners to gain alignment
• Provide strategic guidance to prioritized integrated and digital marketing programs and campaigns through an agile and iterative approach
• Monitor and review metrics and work with teams to adjust strategy and tactics accordingly
• Justification

Integrated Marketing AAD Collision

• As an Integrated and Digital Marketing Experience Lead within the Safety & Industrial Business Group you will have the opportunity to tap into your curiosity and collaborate with some of the most innovative and diverse people around the world. Here, you will make an impact by:
• Lead marketing planning execution including integrated campaigns and new product commercialization through sales, channel (distribution) and end-users
• Partner with Global to lead Area (US & Canada) strategy, planning and execution of integrated marketing (e.g. Experience Design, Search, Social, Paid Media, User Experience, Content and Experiential Marketing) for online and offline programs that drive impactful business results
• Develop plan and manage prioritization for demand generation campaigns in Eloqua and SFDC to maximize lead acquisition and always on nurturing process
• Own and drive leads generation campaigns that drive leads, MQL’s, SQL’s and opportunities. Manage and monitor the flow of leads from marketing to sales.
• Responsible for providing modern marketing expertise and thought leadership aligned to business objectives and growth initiatives
• Effectively communicate and sell new ideas, programs, and best practices to cross-functional business partners to gain alignment
• Provide strategic guidance to prioritized integrated and digital marketing programs and campaigns through an agile and iterative approach
• Monitor and review metrics and work with teams to adjust strategy and tactics accordingly

This job has expired.