Marketing Analyst, Senior
Datasite

Job Info

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Datasite is where deals are made. We provide the data rooms and SaaS technology used in M&A and other high-value transactions, to deliver projects in more than 170 countries. Carrying that success into the future is all about you. Your useful skills, your unusual experience, your unique ideas. Everyone here brings something unexpected. What's yours? Invest your talents in us, and we'll return the compliment.

Job Description:

Datasite is currently seeking a Senior Analyst to join our Marketing Analytics team. The Analyst will be responsible to deliver actionable insights from multi-channel data sources and campaigns. This role is for someone that likes to dive deep into data and provide insights and recommendations.

Duties and Responsibilities

• Conduct data analysis to identify trends, patterns and insights that inform strategic decision-making.
• Create monthly/quarterly marketing performance analytics with the focus on regional insights. Use data to deliver actionable insights and recommendations to business leaders.
• Effectively collaborate across Marketing and the organization to establish requirements and build knowledge.
• Design reporting/analysis with focus on B2B metrics including: Marketing Qualified Lead, Sales Accepted Lead, Sales Qualified Lead, Opportunities, Marketing Influenced Win, Conversion Rates, and Velocity Rates.
• Translate business questions into data analytics problems; quickly transform real-world data to actionable information using sound data analytics techniques.
• Visualize and structure data for concise, clear delivery of relevant insights. Ability to tell story with the data to technical and non-technical audiences.
• Develop a deep understand of our marketing data.

Qualifications

• 5-7 years of professional experience analyzing data, and providing insights
• 5+ years building reports, dashboard, and insights
• 5+ years of experience analyzing B2B data
• Experience with Salesforce Reporting
• Dashboard / reporting building experience (in Salesforce and visualization tools)
• Strong technical expertise to efficiently and accurately gather data
• Ability to effectively collaborate across various roles and functions

Education

• BA or BS required; MBA preferred

Preferred Experience

• Experience with Marketing Intelligence / Datorama
• Experience with Einstein Analytics
• Experience with Campaign management

Salary - $66,000 - $115,000

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As a global organization, Datasite knows that diverse perspectives are essential to our success. We're committed to maintaining a diverse workforce to serve our customers around the world. Datasite is an equal opportunity employer (EEO) and furthers the principles of EEO through Affirmative Action.

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