Marketing Manager
Henny Penny

Job Info

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Do you want to work for a global company that creates remarkable experiences through people, products, and food? If you want to be part of a rewarding People First culture that values relationships, trust, and taking the long view, then this is the place for you. Henny Penny was named the 2021 Dayton Business of the Year for many good reasons. Read on to learn more!

The Marketing Manager plays a pivotal role in cultivating the Henny Penny brand in the foodservice marketplace. Through the leadership of a diverse team of marketing professionals, they promote Henny Penny products and services using a variety of initiatives including digital advertising, branding initiatives, and content development. Fostering collaboration across departments, the Marketing Manager takes the lead in developing and implementing impactful marketing strategies and campaigns in alignment with overall strategic business priorities.

What We Offer

• An opportunity to work for a company that is 100% employee-owned. As an employee-owner, you will be enrolled in our employee stock ownership plan (ESOP) program following one year of service. This is a qualified retirement plan that is separate from your 401k and consists only of Henny Penny shares that will be paid out when you retire (or when you leave the company, but we hope you'll stay!)
• Annual company performance bonus in addition to base salary
• Defined career paths so you'll always know what's next and what steps can get where you want to go
• Professional development opportunities including tuition reimbursement and unlimited free access to LinkedIn Learning courses
• A competitive benefits package including medical, dental, vision, 401(k) with company match, PTO, and paid holidays
• Onsite Cares Clinic offering preventive care services such as wellness screenings, annual physicals, and related lab work at no cost to employee-owners
• Achieve total well-being at our new Wellspring and Owners Hall facility, featuring a 24/7 fitness center with a wide range of cardio and strength training equipment. This facility reflects our continuous evolution in supporting our valued employee-owners.
• Activities including department outings, holiday parties, and our annual company-wide Thanksgiving Dinner

What You'll Be Doing:

• Implement and manage Henny Penny's marketing strategy for optimal performance and results, and in alignment with the company's strategic plan and priorities.
• Grow and develop an internal marketing team through coaching, training, and mentoring. Foster a winning culture that encourages innovation, teamwork, collaboration, and personal development.
• Build a network of reliable external agencies and marketing professionals that share Henny Penny's values and can supplement the work of the internal team when appropriate.
• Set marketing goals and objectives that are growth oriented and include building brand awareness, driving revenue, and attracting talent.
• Empower and motivate distribution channel partners to create brand awareness and increase market share of Henny Penny products and services in the general market.
• Review and optimize marketing content and campaigns by applying a thorough understanding of target market personas, buying processes and operator challenges.
• Set and evaluate marketing KPIs and other actionable data to make evidence-based decisions and foster continuous improvement.
• Determine, track, and adhere to the annual marketing budget, and make decisions that optimize ROI on the marketing spend.
• Work cross functionally with sales, product strategy and other teams to align on strategy and messaging that foster the customer experience across the organization.
• Plan and execute well-performing, well-coordinated product launch campaigns of new products and features.

What We're Looking For:

• Bachelor's degree in marketing, communications, or related field of study
• 5+ years of demonstrated marketing experience, with at least 3+ years focused on digital marketing techniques
• Demonstrated ability to build and lead a high performing team
• Outstanding communication, presentation, and leadership skills
• Proven success with multi-channel digital marketing campaigns, and content or inbound marketing techniques
• Ability to travel as needed (minimal)

About Us

We're known in our industry for making the best commercial food equipment in the world. Every day, millions of people eat in restaurants operating Henny Penny equipment. We're a behind-the-scenes engine in the world's most demanding kitchens, including long-term partners like McDonald's, Chick-fil-A, KFC, and Wendy's. We're 1,000+ employee-owners who thrive by living a People First mission: to support employees in becoming the best version of themselves both personally and professionally.

We recently completed the largest expansion in our history with the addition of 150,000 square feet on our Eaton campus. This expansion drives development of the world's most reliable, easy-to-use equipment with an innovative new space for global research and development. We have several collaborative spaces for our project teams, a dedicated electrical engineering lab for our hardware and software engineers, a full model shop for rapid prototyping, and a brand-new test lab that has 300 feet of hood space to test new equipment on our product roadmap. On top of that, we have a new state-of-the-art kitchen for our food science group to meet with our customers, understand what they need, and then dial in our equipment to help them make legendary menu items.

Henny Penny is an Equal Opportunity Employer. Qualified applicants are considered without regard to race, creed, color, religion, alienage or national origin, ancestry, citizenship status, age, physical or mental disability or handicap, sex or gender (including pregnancy, childbirth and pregnancy-related conditions), marital status, veteran or military status, sexual orientation, genetic information, gender identity or expression (including transgender status), or any other characteristic protected by applicable federal, state or local laws.

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