Marketing Manager
Sargento

Job Info

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As a key member of the Core Marketing Team, the Marketing Manager is responsible for the planning, development and implementation of marketing strategies designed to build the assigned product line and brand and to achieve annual operating plan profit and volume. Provides business building leadership for assigned product line(s). Acts as general manager for assigned product line(s), providing thought leadership and influencing others to action.
*Your Story.*
As a key member of the Core Marketing Team, the Marketing Manager is responsible for the planning, development and implementation of marketing strategies designed to build the assigned product line and brand and to achieve annual operating plan profit and volume. Provides business building leadership for assigned product line(s). Acts as general manager for assigned product line(s), providing thought leadership and influencing others to action.

*Your Passion. Our Culture.*
At Sargento, you work for a company you believe in, with a family of people who believe in you. Our culture stems from a simple premise: Hire good people and treat them like family. At Sargento, you can make decisions based on how they affect people as well as the long-term health of our company. You will be encouraged to make a meaningful difference in the community, in the company and in your career. With diverse experiences and tools to learn and develop, you can transform your aspirations into reality. If you're ready for the right place to belong and grow your career, you can find it here.

*Benefits that set us apart.*
* Comprehensive medical including Fertility, Adoption benefits, Dental, and Vision Insurance
* Flexible Work Week
o Hybrid work schedule - Onsite Tuesday - Thursday with the option to work remotely Monday and Friday
o Compressed work week - Option of ½ day Friday
* Onsite Health & Wellness Center: includes a nurse practitioner, licensed physical therapist, dietitian, personal trainer, and health coach, care coordinator and work-life mentor
* Employer 401K contribution in the top 1% of the nation
* Relocation Assistance
* Tuition Assistance
* Access to Employee Store

*What You Do.*
Business Analysis and Synthesis:
* Manage Associate Marketing Manager(s) in providing monthly summaries of key trends and implications. Use data to manage the business and to provide concise recommendations.


Target Consumer and Brand Positioning:
* Identify industry, consumer and competitive trends and make recommendations for action plans and programs to address any issues.
* Monitor consumer panel metrics and ensures marketing plans address gaps or issues.
* Collaborates with Insights on target consumer identification and benefit ladder creation.


Strategy and Financial Planning:
* Provides business building leadership for assigned product line(s). Acts as the "hub of the wheel" for CPD business model is able to effectively influence others to achieve business goals
* Develop and implement strategies, plans and programs to achieve strategic and tactical goals.
* Understand the P&L. Leverage P&L to enhance profitability of assigned product line and to build clear and concise business strategies.
* Lead forecasting process and provide direction to Demand Planning in conjunction with sales input for assigned product line. As part of demand planning process, provide assumptions to annual business plan.
* Work collaboratively with Manufacturing and R&D on cost savings initiatives and product supply issues.

Manage the Creative Process
* Manage and approve brand building programs for assigned product lines including advertising, consumer promotion, digital, social and omni communication.
* Provide strategic direction on packaging graphics in line with brand identity.

Communication Channels- Media, Digital and Social
* Stay on top of emerging media trends. Deeply understand traditional and emerging marketing channels and ensure product line plans are sufficient to achieve growth targets.
* Leverage the BDA and Digital Measurement to influence and enhance media buy recommendation.
* Enhance A&C efficiency of assigned product line and monitor product line marketing budget.

Additional Responsibilities
* Works cross functionally with CPD division team, providing business model leadership for assigned product lines
* Work collaboratively with CPD Sales team on execution of marketing plans, distribution drives and new product launches. Participate in key sales calls as appropriate.
* Manage direct report(s) to facilitate product line success and successful development of personnel. Marketing Manager has the responsibility to assure appropriate development opportunities are available for subordinates to prepare them for expected career growth.
* Communicate and cascade product line performance appropriately throughout the organization and ensure clear recommendations for action are made.

*Your Education and Experience.*
* Bachelor's Degree required. MBA/Master's Degree preferred.
* Minimum 3-5 years CPG marketing experience, with at least 2 of those years managing a product line preferred.
* Proven track record of top and bottom-line growth.
* New product/line extension experience required.
* Supervising employees preferred.
* Cross-functional team leadership experience required.
* Experience leading an agency.

*Our Story.*
With over 2,400+ employees and net sales of $1.8 billion, Sargento Foods is a family-owned company that has been a leader in cheese for more than 70 years. We created the world's first, successful pre-packaged sliced and shredded natural cheeses. Sargento is based in Plymouth, Wisconsin, where we manufacture and market shredded, sliced and snack natural cheese products, as well as ingredients and sauces. Sargento is known for the exceptional quality of our products and for product design, packaging and merchandising innovations that have transformed our industry.

To learn more about our culture and values, please visit our website at https://careers.sargento.com/us/en.

 

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Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

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