Multicultural Account Planner
Onward Search

Job Info

One of our Multicultural Agencies is looking for an Account Planner to represent different perspectives of their clients to their Automotive Account.
We are seeking a Senior Account Planner/ Senior Brand Strategist to provide strategic thinking for integrated marketing communications (creative, digital, social, and experiential marketing).

Supporting an automotive brand, the work focuses on understanding the African American consumer market. In the role, you will work with a cross-functional team to turn data into insights and those insights into business-building creative ideas.

Responsibilities:
Bring the consumer to life for both the client and the agency; be the consumer’s champion so that the brand work is seen by the target audience as authentic and culturally relevant.


Compose and present briefs and POVs that are clear and help generate an organized framework for disruptive ideas that can change how the creatives, our clients and their customers think about our client’s brands.
Interpret cultural and social trends (especially in digital and social spaces) for use as the focal point for briefs that will guide our digital, social, creative and experiential teams.
Track and analyze the client’s competitive positioning, using both secondary and primary research (both qualitative and quantitative).
Create visually engaging presentations that tell a story drawn from data.
Work with the Planning Director to provide thought leadership on new business pitches and opportunities to grow existing accounts.
Qualifications
4+ years of strategic planning experience (Automotive experience a plus).
Equally adept at analytical and creative thinking, strong writing skills are critical.
Ability to make complex subjects understandable.
Experienced in briefing creative teams and presenting effectively to clients at different levels of seniority.
Ability to cull and interpret quantitative and qualitative research.
Ability to use data to articulate compelling stories and persuasive presentations.
Must be a team player that can collaborate effectively with multiple clients and multiple agency partners.
Enthusiasm about and passion for great creative, plus direct involvement in the creation of great work.
Experience working with multicultural and/or diverse markets.
Intermediate level of expertise with Microsoft applications, especially PowerPoint and Word.


If your background aligns with this permanent opportunity, please introduce yourself by applying below! This opportunity will move quickly!
Employer Details:
Onward Search is an equal opportunity employer, dedicated to a policy of non-discrimination in an employment with regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, veteran status or any other classification protected by federal, state and local laws and ordinances. Candidates must be at least 18 years old to be considered for employment. EOE/M/F/D/V/SO.
In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.
Onward Search offers medical, dental, vision benefits, as well as a 401k program, for all eligible full time temporary assignments.
Onward Search is unable to support 1099 / Corp-to-Corp or Independent Contractor arrangements at this time. All freelancers will be paid as W2 employees.
Onward Search is a drug-free workplace.