Product Marketing Lead, Business Messaging
Facebook

Job Info

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Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities - we're just getting started.

At Facebook, we believe that messaging will become the primary way that people communicate with businesses. We're still in the early days of this transformation, with most person-to-business interactions today occurring through legacy channels such as phone or email. But research shows that over 63% of people prefer messaging a business over using phone or email, and we're seeing incredible growth in people messaging businesses across Messenger, Instagram, and WhatsApp. We're investing as a company to lead this transformation -- and make messaging with a business as easy and intimate as messaging a friend.We seek a product marketing leader passionate about Small and Medium Businesses (SMBs) and business communications, and knowledgeable about zero-to-one product development, to lead a team of product marketers responsible for Inbox and other communication tools in Facebook Business Suite. Today SMBs can use these tools to manage their communications across Messenger and Instagram, and we aim to evolve into a true one-stop shop for all business communications. The Product Marketing function serves as the voice of the customer in product development ("inbound" work) and also defines go-to-market strategy ("outbound" work). This role will be responsible for product strategy, market and competitive analysis, customer insights, product testing, and go-to-market strategy for new communications solutions that we are building in Inbox. The ideal candidate will bring deep insight into the business communications and Customer Relationship Management landscape, and be passionate about transforming the way SMBs communicate with customers. She or he will have experience building tech products for SMBs, and be laser focused on building best-in-class, easy-to-use experiences built around the needs of the customer. We're looking for a big-picture thinker and strong problem solver who can partner cross-functionally and cross-teams to drive results. Excellent analytical and communication skills and comfort with ambiguity are a must. At Facebook, we are focused on building a diverse and inclusive workplace. Our Business Messaging Group is focused on amplifying across our community, so we welcome you, your personal experience and different perspectives.

<ul><li>Lead a team of talented Product Marketing Managers</li><li>support them to do their best work, provide coaching & mentorship, and show care</li><li>Lead product strategy, opportunity assessment, market research, competitive benchmarking, customer segmentation, etc. to identify and guide the product team toward significant long-term opportunities</li><li>Represent the voice of the market (including qualitative and quantitative feedback from users) internally with Product Management and Engineering, and influence product roadmap/direction</li><li>Collaborate closely with partner teams to build great product experiences that span org lines and address customer needs holistically</li><li>Quarterback comprehensive go-to-market strategy and plan, including positioning, launch strategy, PR</li><li>Partner effectively with outbound marketing teams to create world-class product marketing communications and drive product adoption & engagement (via scaled marketing campaigns, blog posts, press, sales activation, events, etc.)</li></ul>

<ul><li>BA/BS degree or equivalent work experience</li><li>8+ years of work experience in Product Marketing/Product Management/product development, marketing/advertising/brand management, strategy consulting, product/business strategy, or similar roles</li><li>People management experience</li><li>Experience working with both technical and non-technical stakeholders at varying levels of seniority</li><li>Experience thinking analytically and strategically about issues, and influencing stakeholders through data and an understanding of customer needs</li><li>Experience leading cross-functional teams to drive results</li></ul>

<ul><li>MBA degree</li><li>2+ years of experience working in a product marketing capacity (partnered closely with product management & engineering to represent market requirements, and with sales & marketing on product launches)</li><li>Experience in the B2B messaging/communications or Customer Relationship Management space</li><li>Experience with (zero-to-one) tech product development</li><li>Experience in digital marketing/advertising</li><li>Familiarity with building products for SMBs</li><li>Scrappy, experience juggling multiple priorities, bias for action</li></ul>

Facebook is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law.Facebook is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.

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