Product Marketing Manager (Pay & Bill)
Bullhorn

Job Info

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Bullhorn is looking for a Product Marketing Manager (Pay & Bill) to join our Marketing team.

Bullhorn is the leading global software provider for the staffing and recruitment industry. More than 10,000 companies rely on Bullhorn's cloud-based platform to power their staffing processes from start to finish. Through our incredible products and services, we create raving fan customers, resulting in company growth that consistently offers new opportunities for our talent to advance their careers. 25% of our global workforce gets promoted or moves into a new role every year, expanding their skills and working with new people. Bullhorn is large enough to provide these exciting opportunities but small enough to maintain the energy of a startup, and we're consistently ranked as a great place to work for our strong culture and rewarding career opportunities.

Our commitment to our employees: Every Bullhorn employee has a sense of belonging, a voice that is heard, and a clear path to success. Bullhorn offers unlimited planned vacation, great opportunities for career development, quarterly paid volunteer days through its philanthropic group Bullhorn Cares, and an open invitation to Bullhorn Allies groups, which celebrate and cultivate diversity and inclusion for all employees.

Our in-office employees enjoy a casual, collaborative environment with weekly catered-in lunch and breakfast, and quarterly social events. While working from the comfort of their own homes, our remote employees are provided a full equipment package with all the tools they need to perform their role. We use Zoom, Slack, and other tools to stay connected while we are remote.

Why this job is important:

As a Product Marketing Manager, you will own product positioning and, in collaboration with other Bullhorn teams, develop go-to-market plans that drive growth and client retention. You will be an expert in the operations, finance, and accounting technology strategies of staffing agencies, leveraging this expertise in combination with strong business acumen to inform product and business strategy and enable key stakeholders.

You will own go-to-market plans for Bullhorn Time & Expense, a product well established in the market consistently delivering new features and enhancements. Additionally, you will own specific go-to-market initiatives for Bullhorn One, an industry-changing product that powers staffing agencies.

Regular travel to Boston required, although the role is currently remote during COVID conditions.

Key Responsibilities

• Manage core Bullhorn product, including launch of new and enhanced functionality (messaging, pricing, content, launch activities and campaigns)
  
• Conduct competitive programming for key competitors (internal and external research, content creation, sales enablement, campaign planning and execution)
  
• Be a "voice of the customer" - speak with customers and prospects regularly to learn directly from the market and educate the business
  
• Partner cross-functionally with various teams like Sales, Marketing, Product, and Professional Services to ensure tight alignment across go-to-market plans and product strategy
  
• Monitor business metrics in regard to revenues, profitability, market share and product portfolio mix
  

A typical day might include:

• Leverage your story-telling abilities to bring your product story to life through buyer-focused messaging, blog posts, customer/sales presentations, web content and other customer-facing content
  
• Serve as a product lead by speaking to customers and Sales team to understand customer needs and requirements, and create solution content (e.g. customer presentation, sales enablement materials, product videos, website copy) to articulate our solution capabilities and value to both external and internal audiences
  
• Educate both internal and external stakeholders about our product features and their benefits; speak and present internally and externally to promote our product story
  
• Perform competitive analysis, developing powerful competitive positioning and enabling internal teams including Sales, Solution Consulting, Marketing, and Product
  
• Partner closely with Product to understand the product strategy and roadmap, providing input from knowledge of market, customers, and go-to-market activities
  
• Working with the wider marketing organization to drive campaigns to build sales pipeline and hit bookings goals for product, including webinars, digital marketing, account-based marketing and other programs
  

This role may be a fit for you if:

• You have at least 5 years business experience in Product Marketing, Management Consulting, Corporate Strategy, or Product Management
  
• You have a strong understanding of SAAS technology, including their business models, market dynamics, and pricing
  
• You like to get your hands dirty, and are looking for a fast-paced business that's growing
  
• You have the ability to independently manage projects and expectations cross-functionally to deliver results
  
• You have excellent written and verbal communication skills, including experience presenting to and working with senior-level executives internally and externally.
  
• You are detail oriented and process-driven. You love data and rely on it to make decisions.
  

Bonus points for:

• Relevant industry experience: Time & Attendance, Payroll, Staffing
  
• Experience with market segmentation, launching products, content development, developing go-to-market and/or product strategy
  
• Experience creating compelling sales and marketing content that engages the audience
  

Bullhorn is committed to our core values and we are looking for people who exhibit these traits:

• Service - You go beneath the surface to solve problems.
  
• Energy - You build up your teammates and leave people positively charged.
  
• Ownership - You take action and own up to your mistakes.
  
• Speed & Agility - You go around obstacles and demonstrate urgency.
  
• Being Human - You consider other people's perspectives, laugh, and have fun.
  

This job has expired.