Senior Graphic Designer
Office of Marketing and Communications
College of Agricultural, Consumer & Environmental Sciences
University of Illinois Urbana-Champaign
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Job Summary
As part of ACES' Marcom team, the Senior Graphic Designer will help create a robust visual identity for the College of ACES while adhering to the University of Illinois' current brand standards. This person is responsible for imagining and creating visually compelling, distinctive, and on-brand marketing and communications materials conveying ACES' rich history, its academic and research excellence, and its continued influence and impact on our campus and beyond. More specifically this role will lead design needs for the college including producing graphics for digital, print, social media, and other outlets; producing suites of templates, newsletter skins, and other materials for repeat use by college departments and units; and creating college-specific illustrations and iconography. This position will also work with the Assistant Dean for Marketing Communications and the Director of Marketing to design, regularly review, and update the college's brand identity, and will work with the Strategic Communications office on campus when necessary to ensure the college's adherence to campus brand standards.
Duties & Responsibilities
Design and Production (50%)
• Design and implement creative marketing and communications campaigns and strategies for a broad range of audiences, including students, faculty, staff, alumni, donors, and other stakeholders.
• Provide overall leadership on the development and design of marketing collateral at the college level that enhances the ACES brand and reputation.
• Manage production of all design assignments/marketing materials from conception to completion, ensuring work is produced on time, to budget, and to a high standard. Projects could include but are not limited to various print collateral, digital signage, print mailings, annual reports, strategic plans, prospective and admitted student materials, social media templates, environmental designs, promotional materials and more.
• Collaborate with area printers and other vendors regarding format and print processes to ensure materials meet specifications and standards, including obtaining estimates and overseeing installation when necessary.
• Ensure all design work meets College of ACES and University of Illinois branding guidelines, and work with Marcom leadership to design, regularly review, and update the college's brand identity.
• Provide creative concepting for events like Farm Progress Show or Celebrate Food & Ag and lead the development of environmental graphics for those events.
• Become well-versed in areas of digital and print accessibility when it comes to WCAG guidelines and best practices for color contrast, readability, and more.
• Assist with monitoring graphic design expenditures and assist Director of Marketing in developing fiscal year budget requests.
• Help maintain the front-end design and branding of the ACES' website.
Service and Other Duties (35%)
• Represent Marcom in college and campus-level meetings and committees, which includes partnering with StratCom to ensure the college's adherence to campus brand standards and representing ACES on campus brand rollouts and workshops.
• Represent ACES on campus's IT Accessibility Liaison program (ITAL).
• Ensure that graphic design and brand efforts are aligned with college and campus goals to foster diversity, equity, and inclusion.
• Perform other duties as needed to further the goals of the college.
Student and Other Staff Supervision (15%)
• Recruit, hire, onboard, supervise, and evaluate student design interns
• Work with internal partners, including academic departments and other units, to develop and produce marketing and communications pieces, both print and digital, which includes working with the Brand Coordinator and Junior Graphic Designer to produce and roll-out templates that the departments and units can update on their own.
Minimum Qualifications
1. Any one or any combination that equals thirty-six (36) months from the categories below[1]:
A. Credit for progressively more advanced college or art-school coursework that would lead to a major in graphic/visual arts communication and/or design.
-60 semester hours equals 12 months.
-90 semester hours equals 24 months.
-120 semester hours or a bachelor's degree equals 36 months.
B. Work experience and/or on-the-job training that provided knowledge of progressively more advanced, generally accepted principles, theories, practices, and methods used in graphic designs and their applications to visual communications problems that are/is comparable to the training provided in the programs such as graphic/visual arts communication and/or design.
AND
2. Twelve (12) months of progressively more responsible work experience and/or training comparable to that performed at the Graphic Designer Assistant level of this series
[1] Master's Degree in visual design, with emphasis in visual arts communication or a closely related field, meets all minimum acceptable qualifications for the Graphic Designer Associate level of this series.
Preferred Qualifications
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