The Senior Manager, Content Marketing is responsible for the strategy and execution of innovative marketing campaigns to achieve growth and retention goals for the Global Insurance and Connected Car businesses. This position will take the organization's brand messaging to a new level. We are seeking a talented, proactive and dynamic individual who is excited to build and expand our brand profile via compelling, targeted content, relevant to the global markets we serve.
This role will support diverse and expanding media channels and marketing mix, working directly with our business and marketing leadership, vertical marketing managers, product management, sales and supporting centers of excellence areas to define and execute on a strategic messaging platform and content marketing assets.
The Senior Manager, Content Marketing will develop positioning and messaging, drive content mapping that aligns to the marketing funnel and target audience, ensure content is optimized for SEO and manage content creators while acting as editor to ensure our content is on target/on brand and meets the needs of the organization for our awareness, acquisition and retention goals.
The ideal candidate is a creative, strategic thinker who knows what an innovative and consistent content marketing strategy can do for an organization. S/he will develop the content marketing strategy and supporting assets in partnership with business and marketing stakeholders. This means the candidate must be an expert in content marketing strategy and able to execute in a matrixed environment and have an eye for creating compelling, professional, multimedia content; great at building key relationships; a history of executing integrated marketing campaigns and have previous B2B marketing experience, within insurance or financial services industries a plus.
Responsibilities
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