Overview
We seek aSenior Product Marketing Manager (PMM), Clinical Communications,to execute their product's go-to-market plans, programs, and deliverables, including product launch and branding, target personas and ideal customer profile, value proposition, competitive positioning, and content. Your objectives include positioning symplr's highly rated Clinical Communications software offering as a leader, supporting the field and growth marketing organizations while increasing market share through driving up competitive win rates.
The successful candidate will be a clinician with healthcare marketing experience. You will have worked with customer facing teams to enable them to speak to our product vision and value, incorporating the voice of the customer into all that your team does.
In this role, you will be responsible for the alignment between key stakeholders in Marketing, Product Management, and Sales.
It's important for the Sr. PMM to know our competitors like the back of your hand: what they do today and what they plan to do in the future, SWOT analysis, how they price their portfolio, how they position their solutions to their target audiences, our competitive strengths etc. The PMM will also want to know our buyers better than they know themselves, including how they make their buying decisions. Take out the guesswork by backing up strategic insights with market evidence and then use that knowledge to drive the development of positioning and messaging that resonates with buyers and empowers our sales channels to be successful.
Attention to detail and eye for quality are critical to this role's success, along with an ability to grasp and present our product's value proposition in a way that resonates and clearly articulates how we solve our customer's problems. It is imperative to track performance and have the data to prove what's working and what isn't, and feed this information back into the product, marketing and sales teams.
In addition to the Marketing team, the Sr. PMM will regularly collaborate with Leadership, Product Managers/Owners, and Sales to foster audience identification, buyer needs, and messaging; alignment with corporate marketing and campaign teams on themes, content architecture and execution.
Duties & Responsibilities
Go-to-market:
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