Senior Public Relations Manager
National Instrument, Inc.

Job Info

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NI is seeking an experienced communications professional to drive public relations strategy and execution aligned to strategic technology growth markets. This role involves an understanding of the technology landscape, strong media and storytelling skills, and is ideal for someone who enjoys thinking "outside of the box" to build robust PR initiatives that meet the needs of an evolving business - ones that can scale, move with pace and agility, and generate BIG results globally.

As part of NI's Global Communications function, this role presents an exciting opportunity to advise and counsel leaders through rapid evolution and change. This individual will report to the head of NI Global Communications.

Key Responsibilities:

Work closely with global colleagues to build a public relations program that spans key regions, aligns to business goals and supports brand-level and industry focus areas, including transportation, semiconductor, and aerospace/defense/government, and customers across a range of other industries.

Work cross-functionally and develop relationships across multiple departments and with leadership, to move big boulders and achieve meaningful results.

Manage day-to-day relationships and budgets with public relations agencies and vendors.

Build and maintain positive relationships with media, influencers, and industry analysts.

Cultivate ROI-driven team and elevate PR's role in the marketing mix through clear reporting and KPI dashboards

Ensure consistent voice and tone in all communications.

Work as a core member of the broader Global Communications team, offering collaboration, ideas, and support to the team.

Required Knowledge and Skills:

Strong record of executing successful communications campaigns for technology companies and/or clients.

Creative and strategic mindset with an ability to swiftly prioritize, manage resources, and move with pace and focus.

Demonstrated ability to plan, balance and connect near-term priorities with longer-range business objectives.

Strong business acumen and ability to "connect the dots" across the organization.

Experience working with and counseling senior leadership.

Excellent interpersonal, story-telling and written communication skills; proven ability to adapt voice, tone and style as necessary.

Ability to manage agencies, vendors and budgets to drive measurable results.

Technical aptitude/history utilizing metrics tracking and communication tools like Microsoft Teams, PowerPoint, Microsoft SharePoint, etc. and willingness to embrace new technologies.

Position Requirements:

10+ years of experience in the technology PR or communications industry, within in-house and/or agency settings. B2B experience is beneficial but not required.

#LI-SO1

Why NI?

There are many reasons to consider joining a company. Key among them are the people, the ideas, and the technology. At NI, we believe in the power and potential of connecting the three to create a path to success.

The people : We're looking for curious and creative problem solvers who value diversity and fresh perspectives, are bold and kind, and willing to take chances.

The ideas : What did you want to be when you grew up? Did you want to program robots? Build flying cars? Leave the world better than you found it? At NI, we build on the big ideas of big dreamers to make their visions a reality.

The technology : With our tailored, software-connected approach, we support our customers through all phases of the product development cycle. From 5G and medical innovations to autonomous driving and the future of space travel, we help our customers Engineer Ambitiously every day.

We've long been globally recognized as a top employer. Our compensation and benefits are very competitive, as are our modern workspaces, career development and mobility opportunities, and a culture that fosters belonging and emphasizes community giving. We encourage our teammates to challenge the status quo and collaborate with one another to build innovative solutions.

No matter your career path, we're here for you, for each other, and for the next generation of innovators who think bigger, aim higher, and go faster.

Are you up for the challenge of helping shape humanity for the next 100 years? If so, let's get started, and let's Engineer Ambitiously together.

NI is an equal opportunity and affirmative action employer, committed to providing a work environment free of discrimination on the basis of sex, race, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, gender, gender identity, gender expression, age, sexual orientation, military status, veteran status, or any other basis protected by federal, state or local law.

We are changing how we work by offering more flexibility. NI has decided to take a hybrid approach (working both on- and off-site) at an aggregate level. We know that different roles have different requirements, so we're embracing a full range of options.

Please be advised that if President Biden's Executive Order 14042, Ensuring Adequate COVID Safety Protocols for Federal Contractors, is ultimately upheld after the legal process concludes, NI will comply with the Executive Order. Accordingly, if the Executive Order is upheld in its current form, NI will require all U.S. employees to be fully vaccinated against COVID-19 and present acceptable proof of vaccination upon hire as a condition of employment. NI will consider requests for reasonable accommodation as required under applicable law. To qualify as being fully vaccinated against COVID-19, a two-week period must have passed after receiving the second dose in a 2-dose COVID-19 vaccine series or after receiving a single-dose in a single dose COVID-19 vaccine.

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