SEO Specialist
Horizontal

Job Info

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ESSENTIAL DUTIES AND RESPONSIBILITIES**

• Responsible for SEO performance on multiple websites
• Manage both on-page and off-page search engine optimization
• Gain new credible backlinks from relevant websites
• Collaborate with content marketing contributors and SEM analysts to create high-quality content around important, relevant terms
• Your focus will be driving the SEO strategy in support of key business initiatives with goals to improve site infrastructure, taxonomy, naming standards, onsite content, and domain authority through inbound marketing initiatives
• Your responsibilities include research, analysis, monitoring market trends (including key crawler updates), benchmarks, innovative SEO techniques, and competitive landscape to identify actionable insights and execution plans
• Providing keyword research for new products and articles.
• Manage and improve organic search-engine performance and goal-setting based on click through rates, traffic, and conversions
• Finding errors on the website and recommending technical SEO changes
• Continue to remain up-to-date on the latest trends and changes with SEO and major search algorithms
• Perform keyword and topic research to understand search demand among relevant target audiences
• SEO vendor management including budget control, communication, project initiatives, and delivery
• Integration of SEO best practices with content, social and search advertising
• Play a primary role in the crafting and implementation of search engine optimization strategies
• Identify areas for on-site improvements in site structure, internal linking, and information architecture.

Requirements

• Proven SEO experience
• Solid understanding of performance marketing, conversion, and online customer acquisition
• In-depth experience with website analytics tools (e.g, Site Catalyst, etc)
• Experience with A/B and multivariate experiments
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• 3-4 years of experience managing SEO campaigns
• Knowledge of ranking factors and search engine algorithms
• Good team collaboration skills as not everyone is onsite. Ability to use successfully use chat and project management software to keep projects moving forward.

Skills: 3-5 years of proven experience managing SEO campaigns: 3 Years Solid understanding of performance marketing, conversion, and online customer acquisition: 3 Years In-depth experience with website analytics tools such as Site Catalyst or Google Analytics: 3 Years Working knowledge of HTML, CSS, and JavaScript development and constraints

,

ESSENTIAL DUTIES AND RESPONSIBILITIES**

• Responsible for SEO performance on multiple websites
• Manage both on-page and off-page search engine optimization
• Gain new credible backlinks from relevant websites
• Collaborate with content marketing contributors and SEM analysts to create high-quality content around important, relevant terms
• Your focus will be driving the SEO strategy in support of key business initiatives with goals to improve site infrastructure, taxonomy, naming standards, onsite content, and domain authority through inbound marketing initiatives
• Your responsibilities include research, analysis, monitoring market trends (including key crawler updates), benchmarks, innovative SEO techniques, and competitive landscape to identify actionable insights and execution plans
• Providing keyword research for new products and articles.
• Manage and improve organic search-engine performance and goal-setting based on click through rates, traffic, and conversions
• Finding errors on the website and recommending technical SEO changes
• Continue to remain up-to-date on the latest trends and changes with SEO and major search algorithms
• Perform keyword and topic research to understand search demand among relevant target audiences
• SEO vendor management including budget control, communication, project initiatives, and delivery
• Integration of SEO best practices with content, social and search advertising
• Play a primary role in the crafting and implementation of search engine optimization strategies
• Identify areas for on-site improvements in site structure, internal linking, and information architecture.

Requirements

• Proven SEO experience
• Solid understanding of performance marketing, conversion, and online customer acquisition
• In-depth experience with website analytics tools (e.g, Site Catalyst, etc)
• Experience with A/B and multivariate experiments
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• 3-4 years of experience managing SEO campaigns
• Knowledge of ranking factors and search engine algorithms
• Good team collaboration skills as not everyone is onsite. Ability to use successfully use chat and project management software to keep projects moving forward.

Skills: 3-5 years of proven experience managing SEO campaigns: 3 Years Solid understanding of performance marketing, conversion, and online customer acquisition: 3 Years In-depth experience with website analytics tools such as Site Catalyst or Google Analytics: 3 Years Working knowledge of HTML, CSS, and JavaScript development and constraints

 

 

 

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