The candidate must have corporate social media strategy development and execution experience. This manager is responsible for informing and executing the overall social media vision and strategy for BCBSM's social channels and blogs.
Responsibilities include: Developing a strategic approach to content that aligns with our corporate business objectives and is informed by analytics and industry trends; providing clear direction for the social media team work product - including content needs, visual and design elements, data and analytics needs; being accountable for achieving business goals for the brand through social media; overseeing the community management function - providing overall direction on social media listening, monitoring and response with the internal and external teams.
Responsible to develop, implement and manage content analytics, strategies, and campaigns to build brand identification and awareness of organizational initiatives. Manage a team that develops content to support and promote Blue Cross Blue Shield of Michigan (BCBSM) through various media outlets.
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