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An immediate opportunity is available for a creative Social Media Specialist to keep MetroFocus' social audiences engaged and up-to-date. The Social Media Specialist will lead the social media presence for MetroFocus, creating shareable content to develop and expand audiences. Specific responsibilities include:
• Create social content that can live across multiple social platforms including scripts, fact checks and asset creation;
• Create engaging and shareable graphics, video and GIFs that reflect brand voice;
• Establish KPIs for programs and social platforms;
• Lead social media presence, edit and post short-form video;
• Maintain content calendars for all social platforms;
• Write compelling and accurate social copy and captions;
• Liaise with Audience Engagement and Social Media teams for cross promotional opportunities as well as to ensure campaigns are cohesive across broadcast, digital and social platforms;
• Additional duties, as assigned.
Qualified candidates will have excellent communication and organization, strong writing skills, attention to detail as well as an understanding of media landscape and news presence. Additional qualifications include:
• A minimum of two years of experience working in social media with demonstrated success building a following on social platforms;
• Experience editing social video and understand what types of video audiences find engaging and shareable;
• Ability to communicate a message in brand tone and voice;
• Strong understanding of social analytics with ability to provide feedback on content performance;
• Proficiency with Adobe Create Suite including Premiere, Word Press and Google Analytics.
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If you have a disability and you believe you need a reasonable accommodation in order to search for a job opening or to submit an online application, please email EmployApp@wnet.org or call toll-free 1-800-992-7519.
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