Sr. Analyst - Consumer Insights
Inspire Brands

Job Info

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The Senior Analyst will work within the Consumer Insights Team to represent the "voice of the consumer" to multiple brands in the Inspire portfolio, with focus on the full-service restaurants in the Inspire portfolio. This will involve delivering fact-based consumer and customer understanding through primary consumer research, market segmentation and consumer surveys. This person will also support data analysis of internal and external sources to help inform understanding of brand reputation, consumer experience, and likely customer response to brand initiatives.

RESPONSIBILITIES

• Help conduct consumer research to identify actionable insights and unmet consumer needs that inform the basis for marketing activations and new product offerings

• Identify and provide insights and recommendations on industry and consumer trends and competitive activities to potentially impact company strategy and business decisions

• Assist with managing vendor relationships including scheduling, planning, and monitoring consumer research projects

• Learn and develop expertise of various data sources as needed to support brands, product, or category deep-dives with support from the Insights Team Lead

• Develop strong relationships with internal clients, including presentation of findings and understanding brand needs

• Mine consumer research to identify growth targets, triggers and barriers and demand space opportunities

EDUCATION & EXPERIENCE QUALIFICATIONS

• BA/BS in Marketing, Business Administration, Statistics/Mathematics, Communications, Social Science or related required

• Master's Degree in Market Research (MMR) preferred

• 2-4 years of experience in marketing or research analysis. Experience with managing the relationship between market research provider and market research buyer.

REQUIRED KNOWLEDGE, SKILLS or ABILITIES

• A passion for solving business problems using quantitative data driven methods and information (data discovery, data visualization, and data mining)

• Experience with research platforms (e.g. Qualtrics, Decipher ) and Microsoft Suite (Excel, PPT, Word)

• An ability to communicate quantitative analyses in clear, concise and actionable manner

• Logic-driven understanding of data including consumer, competitive and business metrics

• Ability to tell the story with data pulling from multiple data sources

• Strong interpersonal skills

Inspire Brands is a multi-brand restaurant company whose portfolio includes nearly 32,000 Arby's, Baskin-Robbins, Buffalo Wild Wings, Dunkin', Jimmy John's, Rusty Taco and SONIC Drive-In restaurants worldwide.

We're made up of some of the world's most iconic restaurant brands, but we're much more than just a restaurant company. We're a team of hundreds of thousands who individually and collectively are changing the way people eat, drink and gather around the table. We know that food is much more than a staple-it's an experience. At Inspire, that's our purpose: to ignite and nourish flavorful experiences.

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