Sr. Analyst - Product Insights
Inspire Brands

Atlanta, Georgia

Posted in Retail
27 days ago


Job Info


The Sr. Analyst will work with Product Insights Manager and the Product Insights team to aid in delivering fact-based consumer and customer understanding through insights that facilitate strategic and tactical decision-making for the innovation pipeline for Inspires Portfolio of Brands - focusing on QSR brands. This person will also support data analysis of internal and external sources to help inform new product decision-making. This role will represent the 'voice of the consumer' to support the Brands within the Inspire portfolio's product innovation efforts.


RESPONSIBILITIES

  • Help design and execute product insights research and analytics studies specifically related to product innovation (concept screening & concept testing, executing CLT taste tests - including occasional travel, etc.)
  • Conduct ad hoc research projects and analytics specifically related to new and menu products (TURF, Product improvement focus groups, etc.)
  • Identify and provide insights and recommendations on industry and consumer trends and competitive activities to potentially impact company strategy and business decisions
  • Assist with managing vendor relationships including scheduling, planning, and monitoring product research projects
  • Learn and develop expertise of various data sources as needed to support brands, product, or category deep-dives with support from Director of Product Insights

EDUCATION QUALIFICATIONS

  • 4 year degree in Marketing, Business Administration, Statistics/Mathematics, Communications or Social Science required
  • Master's Degree in Market Research (MMR) a plus

EXPERIENCE QUALIFICATION

  • 3-4 years of experience in market research.
  • Preferred: Familiarity with primary and secondary research.
  • Experience running quantitative research projects.
  • Strong interpersonal skills and vendor management experience

REQUIRED KNOWLEDGE, SKILLS or ABILITIES

  • A passion for solving business problems using quantitative data driven methods and information (data discovery, data visualization, and data mining)
  • Logic-driven understanding of data including consumer, competitive and business
  • Experience with survey programming tools such as Qualtrics or Decipher / Knowledge of SPSS and XML is a plus
  • Proficiency in Microsoft suite (power point, word, excel)
  • Experience in creating / reading crosstabs and able to translate cross tabulated data into clear / concise reports
  • Ability to tell the story with data pulling from multiple data sources
  • Must be able to juggle multiple projects and deadlines and be detail oriented
  • Have access to internet and able to work remotely
  • Strong presence of Intellectual Curiosity


Inspire Brands is a multi-brand restaurant company whose portfolio includes nearly 32,000 Arby's, Baskin-Robbins, Buffalo Wild Wings, Dunkin', Jimmy John's, Rusty Taco and SONIC Drive-In restaurants worldwide.

We're made up of some of the world's most iconic restaurant brands, but we're much more than just a restaurant company. We're a team of hundreds of thousands who individually and collectively are changing the way people eat, drink and gather around the table. We know that food is much more than a staple-it's an experience. At Inspire, that's our purpose: to ignite and nourish flavorful experiences.



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