Sr. Global Strategic Marketing Manager
Thermo Fisher Scientific

Job Info

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Job Description

Senior Global Strategic Marketing Manager

The Senior Manager of Strategic Marketing will play an important role in developing and implementing marketing plans the Clinical Diagnostics Division (CDD). This includes leading a team in the planning, development, and execution of global campaigns to support CDDs strategic and revenue goals.

The role involves close collaboration with product management, marketing operation and sales enablement, digital marketing and regional marketing to define the optimal marketing strategy for current portfolios and new product introductions. The focus will be on driving top-of-the-funnel digital marketing efforts, such as content development, media planning, lead generation and nurturing activities. The job holder will also ensure flawless adoption of marketing strategies by regional marketing and their extension into sales activation initiatives. This role will lead the way in communicating CDD solutions to our target customers and ensuring a consolidated and harmonized approach globally.

In addition, the Senior Manager will lead the divisional marketing annual operating process as well as be responsible for building partner marketing programs. A deep understanding of marketing principles and best practices are crucial for this role.

Key responsibilities:

• Developing strategic, multi-channel integrated customer segment marketing plans for direct and indirect distribution, defining global value propositions, customer segmentation/personas, competitive positioning, market opportunities, and communication mix.
  
• Developing marketing initiatives that address all levels of the sales funnel and support the divisional marketing critical metrics.
  
• Collaborating with various partners to ensure alignment of marketing plans.
  
• Driving content strategy and convey clear value propositions for the product line portfolios.
  
• Lead and continually develop Strategic Marketing managers to deliver impactful marketing projects and high-quality tactical assets across the marketing funnel stages and communication channels.
  
• Work with regional marketing acquire, cultivate, and maintain customer advocates and find opportunities for application in content development.
  
• Reporting and sharing campaign results in a way that defines future initiatives.
  
• Setting clear important metrics and measuring the impact of marketing activities.
  
• Control marketing budgets and optimizing the promotional mix for the highest return on investment.
  
• Interacting with internal and external partners, including direct customer communication, key opinion leader engagement, and public presentations.
  

Education:

• Bachelor's Degree Required
  
• MBA or post graduate degree preferred.
  

Minimum Requirements/Qualifications:

• Minimum 5-years in marketing roles in both business to customer and business to business with specific experience in developing marketing campaigns for distributors and partners.
  
• Experience in diagnostics would be helpful, specifically around familiarity with markets, trends, regulations, and the competitive landscape would be an advantage.
  
• self-starter and collaborative teammate, with a successful track record of working in a global matrixed environment. Strong written and oral communication skills are essential,
  
• The ability to present to senior leadership and large audiences.
  
• Attention to detail and the ability to run complex marketing projects.
  
• Ability to build and manage relationships with customers and key opinion leaders.
  
• Creative intuition in design and messaging that resonates with customers, as well as the ability to learn from previous campaigns to improve performance.
  
• Ability to deliver presentations and trainings to various audiences, including sales teams, regional marketing teams, and customers.
  
• Strong talent management and people development skills.
  
• Proficiency in Microsoft Word, Excel, PowerPoint, and Outlook is required.
  
• The position may involve approximately up to 25% in Americas region. May travel internationally.
  

Our Mission is to enable our customers to make the world healthier, cleaner and safer. Watch as our colleagues explain 5 reasons to work with us. As one team of 125,000+ colleagues, we share a common set of values - Integrity, Intensity, Innovation and Involvement - working together to accelerate research, solve complex scientific challenges, drive technological innovation and support patients in need. #StartYourStory with Thermo Fisher Scientific, where diverse experiences, backgrounds and perspectives are valued.

Apply today! http://jobs.thermofisher.com

Thermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status.

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